The vision of SAMSUNG Electronics is "Leading the Digital Convergence Revolution" and their mission to carry out this vision is "Digital-ε Company".

Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse, especially in the manufacturing of projectors.